Email Marketing Insights

Why is Email Marketing usage exploding?
1) Measurable
2) Targetable
3) Immediate response
4) Cost effective (no printing nor postage costs)
5) Viral
6) On-going client communication


Here are some insights for your email marketing campaigns:

1) Wednesday is Opening Day

* Wednesdays are the days with the highest open rate. Open rates for emails tend to hover around 22% on Wednesdays, followed by Thursdays at 21%, Tuesdays at 20%, Fridays at 14%, Mondays at 13%, Saturdays at 4% and Sundays at 4%.

2) Looking to kill your email effectiveness? Then DYI.

* A survey of 1,000 different business and consumer emails showed: 21% of emails sent showed-up completely blank when images were turned off by clients (which is the trend).

* The same survey showed that 28% of the emails sent had dead links.

* Save the DYI for updating the family room. Get a pro to manage your email marketing.

3) How are you on the Links?

* Subject lines with fewer than 50 characters as well as an increased number of hyperlinks led to increased open rates and click-through rates

4) Is that baby getting delivered?

* Here are some benchmarks to see how your delivery rates measure-up. If you are over 90% you are doing well. If you are at 70% or less you need to evaluate your lists and your email content.










Looking for more email insights? Contact us at 800.287.7198.

All the best,

Dave