Search Engine Optimization Strategies

SEO(Search Engine) optimization is now a key tool in creating an effective online presence. A few clients have recently asked me "how much would it cost to optimize my site?" Typically the client is seeking a one time investment and only considering on-page optimization.

First of all, we need to discuss on-page versus off-page optimization.

On-Page Optimization focuses on elements ON your website:
1) Meta tags
2) Keywords
3) Title tags
4) Other elements behind the code

These on-page optimization components help drive page rankings on search but they do not represent the entire SEO picture. Most firms stop with on-page optimization.

Off-page optimization refers to links that connect to your website. This is sometimes also called "link popularity." This also drives page ranking. Before you run off and add as many links as possible to your website....stop. You want to ensure you have relevant links. Developing links from irrelevant sites is simply a waste of your time and frankly of the visitors time. Spend some time thinking about where visitor's would go to get complementary information.

Example: If you are a carpet retailer perhaps you want to develop links from remodeling contractors.

The SEO Process is not a one-time event where you spend a few thousand dollars and magically "your website is optimized." Keep in mind many firms, including perhaps your competition, are also optimizing their site therefore your ranking could be consistently declining.

Develop on-page and off-page SEO strategies and tactics. Then create a monthly or quarterly budget to drive those strategies and tactics. If you have the internal knowledge and people to develop these strategies and tactics commit those resources accordingly.

If you need assistance with your SEO strategy and tactics to help drive your online presence please contact us at 800.287.7198 or at inquiry@salessherpas.com

Thanks,

Dave

www.salessherpas.com