New Year's Resolutions for Marketers

We have just finalized our 2009 Strategic Marketing Plan. Along with that plan I thought about some New Year's Resolutions that we as marketers could all follow in '09.

1) Don't whine about the economy..deal with it
2) Look for new market segments
3) Spend more time with customers
4) Do 1 ride along per month with a salesperson
5) Develop a loyalty program
6) Benchmark with people outside your firm
7) Create a customer referral program
8) Rollout a sales contest
9) Don't lower your prices (it will come back to haunt you)
10) Organize a fun activity....yes at work

We live in a great country. It is still the land of opportunity. Let's go out there and make it happen.

Dave

www.salessherpas.com